Tote Bags

The freebie tote bag is becoming as much of an accessory in American life as perhaps the belt and maybe even shoe laces. This summer, we wrote about its appeal with consumers increasingly concerned about the environment.

Now that the New Year is in full swing, businesses of all kinds are planning and preparing for growth. Since many companies are already thinking about a new year of marketing programs, the timing is right to talk to them about cost-effective, proven branding tactics.

Last fall, we spotted a bit of a comeback trend. In our blog post talking about a variety of ideas for small and medium-sized businesses to highlight their brands, we deliberated on the re-emergence of the tote bag as a promotional product. Why has the tote bag made a bit of a comeback? The reasons are probably simpler than you think.