Marketing

In 2018, we saw big, bold graphic design, with bright colors and fonts that seemed to have more impact rather than just being new or novel. Will these trends continue into 2019? Vengage created an infographic detailing what the eight big trends will be in graphic design over the next year. These are the highlights:

A logo is arguably one of the most important parts of your branding strategy. Think about it — when you see the golden arches, what’s the first thing you think of? McDonald’s. You may even get a bit hungry. That’s because the McDonald’s logo is doing its job. It’s reminding you of the brand and the products you get from it, and potentially triggering an emotional response. Granted, we can’t all sell hamburgers, but your business’s logo should elicit the same reaction from people.

It’s the spookiest time of the year! Halloween is more popular than ever and is you haven’t started your seasonal marketing campaign already, you may be missing out on All Hallows Eve-fueled sales. Here are three ways to add some eerie flair to your marketing.

At times, the promotional products industry can lag behind when it comes to technology, but it’s never too late to catch up. If you haven’t been implementing SEO best practices for your website, Idea Custom Solutions is here to help.

When it comes to promotional apparel, shirts tend to be the most popular. When someone is wearing a branded shirt, the logo is right there in front of everyone to see. But there’s a new trend in town: statement socks. Really, things that go on your feet! It’s a subtle style of branding. You don’t necessarily know if a brand has penetrated your consciousness if you see someone wearing logoed socks, but the company name may pop into your head later that day unannounced.

For Cinco de Mayo in 2016, Taco Bell struck marketing genius. The company leveraged popular social network Snapchat to allow users to turn their faces into giant taco shells. It was a hit and the campaign broke Snapchat records, achieving 224 million views in a single day. But it came at significant cost to the restaurant chain.