SMB

It's getting cold and, in many parts of North America, it feels and looks like winter. You've probably seen your friends and neighbors break out their fall fleece or winter coats, if not their hats and gloves. Winter, just like any other season, presents a great opportunity for businesses to brand and outerwear is the ideal promotional product that distributors can discuss with them.

All businesses have them: those customers who are just a little more demanding, require a little more attention and can be a little more difficult to deal with than the rest.

For promotional products distributors, it might seem that every customer is absolutely vital and must be cherished. It’s commonly thought that tough customers are a reality you have to deal with, no matter the sector in which you operate. Yet, lots of times "the squeaky wheel" might be the customer we need for revenue and to keep us on our toes.

If you ask the average entrepreneur or small business owner about their typical work day, chances are the answers you might get would be anything but typical.

The 1996 film "Big Night" revealed the joys of a good joke, a hot plate of food and warm company, as well as the fact that even the Italian restaurant is a business.

Ian Holm’s character, the ruthless restauranteur Pascal, put his ideas of work more bluntly. “I am a business man,” he said. “I am anything I need to be at any time.”