At the beginning of 2015, the Advertising Specialty Institute circulated their annual “Impressions Study”, a market research report that provides an in-depth look at promotional products and the people that use them every day.
The report’s aim was to provide to suppliers and distributors of specialty advertising products better insight about what works. The study profiled everything from wearable items to writing instruments, and provided detail on many promotional product categories and how they contribute to overall marketing strategies.
