April 2017

April 25, 2017

The Practice of the Rebrand is Here to Stay

Kelly Glass

If you keep a close eye on marketing, you know that rebranding has been a prominent strategy over the last two years. From all the evidence we've seen, rebranding is not just a recent trend. Likewise, with so many different types of businesses retooling their marketing strategies, it's pretty clear also that this approach is not going away.

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April 18, 2017

Engaging Customers Means More Opportunity

Kelly Glass

Have you heard of the "engagement economy"? It’s the idea that engaging a customer, rather than just selling products, has become more critical for large brands as was well as small and medium-sized businesses (SMBs).

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April 12, 2017

Embroidery Everywhere!

Kelly Glass

Last fall a columnist for Parade, the popular magazine insert that graces weekly newspapers nationwide, said something we thought was funny. The author said embroidery “isn't just for grannies anymore".

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April 4, 2017

Planning for Summer is a Smart Strategy

Kelly Glass

April showers bring May flowers, the old saying goes. If you live and work in the northern half of the Unites States, you're probably just now breaking out your light spring jacket and warming up to the idea of some consistent good weather.

 

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