June 2018

June 26, 2018

​The History of the Promotional Products Industry

Kelly Glass

In 1789, George Washington took his position as the first president of the newly formed United States. With that came the first purposeful use of promotional products: commemorative buttons. They were printed and distributed throughout his campaign and then became so popular that similar items became available, including rulers, calendars and almanacs.

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June 19, 2018

Wow Your Clients with Tech Enhanced Mailers

Kelly Glass

We may live in an almost completely digital world, but as we mentioned in a previous blog post, direct mail is still seeing great returns — and in some cases, it’s doing better driving sales than many other marketing channels. One of the perks of our digital existence, though, is that we can combine the latest technology with traditional methods in order to get more attention for things we want to promote. You can go beyond the standard catalog or postcard mailer and add some new-age interest to it.

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June 12, 2018

Welcome Summer Warmth with Winning Outdoor Products

Kelly Glass

It’s officially summertime (Well, not officially, but we only got about a day of spring!). Warm weather means outdoor parties, cold drinks at the lake, grilling, catching rays on the beach . . . Essentially, it means a plethora of opportunities for promotional products companies to capitalize on the heat. If you haven’t yet hopped on the bandwagon of outdoor promos, follow these tips to make sure you do so in the best way possible.

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June 5, 2018

​Meet the PPAI Woman of Achievement Winners for 2018

Kelly Glass

Every year, the Promotional Products Association International bestows a special award on women in the industry called the Woman of Achievement Award. The award honors women in the industry who have worked tirelessly to advance the role of women in the promotional products world, as well as women who have shown great leadership and community contributions. This year, two women took home the award: Marsha Londe and Mary Ellen Sokalski. Let’s get to know them.

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