Once their mission is set in place, SMBs can effectively leverage designers and marketers to create logos and expand existing ones into branding standards.
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Industry Recognition
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Design Express
June 2017The idea of the brand as a living, breathing thing has taken hold. The best way to build your customers’ brands is to make them into experiences.
Design Express
May 2017A good logo is more than just something that goes on a business card. Whatever the sector, SMBs should invest in developing brands with good logos and then use them consistently.
Design Express
May 2017Rebrands give companies the ability to reach out to customers in a more deliberate way. You can shape a new identity for your company and help your customers market.
Design Express
March 2017ASI’s annual Impressions Study found a number of promotional product categories are kept for an average of nearly seven months, including drinkware and outerwear.
Pros and Cons of Logo Design Options
September 2016You need a logo designed, so what are the best options? Here are some facts to consider so you get the best results for your business or for your customers.
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Vector Artwork 101
August 2016Learn about vector artwork, why you need it and the range of graphic file formats (or share with customers to understand why that JPG won’t work!).
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Service Definitions
July 2016Not sure what to order? Or just want to make sure that you and Idea Custom Solutions are talking about the same type of design? This document lists services and has visual examples so we're all on the same page! Of course, you can always reach out to our team at customerservice@ideacustom.com or 847-930-3209 for clarification.
Embroidery Digitizing: You Get What You Pay For
July 2016There are thousands of embroidery digitizing designers around the world, with a range of skills and prices. For your important customer projects, be sure to look for quality and reliability. You'll be confident files will sew properly every time.
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LinkedIn 101
June 2016If you are a small business or entrepreneur, you’ve probably experimented with social media but have you delved into LinkedIn and used it to build your business? We've got the basics you should cover and how much time to invest for the best results.
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