Every season brings new fashions, including clothing and cutting-edge hairstyles. It’s easy to joke about artisancrafted belt buckles or vests making a comeback with the under-20 crowd. But every generation influences trends in what people wear and the things that they use. Accessories are no exception. Perhaps that is why one accessory that has been historically thought of as little more than “bad fashion” — or at best a nerdy utilitarian tourist item — is reemerging.
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Design Express
October 2015One way that we check in to monumental places and times in our lives is with souvenirs. Consumers and professionals love promo products of all types. Whether it’s the mundane and useful (such as umbrellas, reusable water bottles and coffee mugs), or something playful like bobbleheads, logoed Frisbees and desk toys, every category of promotional products has consumers asking your customers for “the free stuff”.
Design Express
September 2015Google, Shake Shack and UBS are just a few of many branding and rebranding efforts going on now. Large corporations like these spend enormous amounts of time and money to get professional help from experts on everything from their logos to their digital and print materials to their brand launches. Fortunately, there are other resources that allow small and medium sized business customers to get high-caliber logo designs at affordable prices.
Design Express
August 2015According to the official account of Nike’s history, its world renowned logo came about when Phil Knight commissioned a Portland State University student to create it in 1971. Carolyn Davidson charged $2 an hour for her work and submitted an invoice for $35, for what would later be known as the Nike “swoosh”. Supposedly, part owner and future chairman Phil said "I don't love it, but it will grow on me." In defining your own company’s identity, a logo can be the starting point of an epic story about who you are.
Design Express
July 2015As a category, wearables are among the most popular and one of the original specialty advertising items. In terms of promoting businesses, wearable promo products are appeal to both everyday consumers and business to business prospects. Whichever line or production technique appeals to your usual market, one tip for success, according to ASI, is to know your product and act as a consultant or specialist that can bring new ideas to the forefront for any type of use.