advertising

Recently we're noticed that sometimes the best ways to market using promotional products is with a packaged set of something useful. Two ideas are gaining attention right now with both SMBs and major companies.

Tool Sets and Safety Kits

Reminder advertising — that's what people outside the industry used to call promotional products.

They are an excellent way to put businesses' names and contact information in front of future customers, helping to make contact at the right time. They are also effective for small- and medium-sized businesses (SMBs) to brand at public events, such as trade shows, 5K races and fun runs, music fests and even in swag bags.

Marshall McLuhan, the author and visionary philosopher of communication theory, once categorized advertising in a remarkable new light. McLuhan stated, “Advertising is the greatest art form of the 20th century.” While McLuhan knew plenty about modern communication, he was one of the first to point out advertising’s ability to captivate consumers and use creative ideas to motivate their everyday decisions.

Inc., the most well-known magazine for small business and entrepreneurship, posted some insight this week about the ever growing small business sector. As a follow-up to their news earlier in the year about the good economy and the fact that businesses are revving their engines, Inc. staff writer Jeremy Quittner shared some profiles on where new firms and growing SMBs are getting startup cash.