customers

Many experts today say that brands aren’t just logos or catchy monikers that become household names and that brand identity is all about the right messaging. But in an increasingly competitive — and digital — world, there is one thing smart businesses can count on to build their brands’ longevity: the customer experience.

Some say that the smartest and most profitable businesses are so prosperous — and so much more successful than everyone else — because of one thing. They know their customers, and their future customers, better than everyone else.

Even in venture capital, which is a sector that some might assume is just about writing large checks or chasing the next big tech trend, customer knowledge is a big deal.