Drinkware

It's arguably one of the most useful kinds of promotional products out there. The drinkware category continues to be a tried-and-true choice for promoting small and medium-sized businesses (SMBs) in every sector.

Last week on this blog we shared some cost-effective branding ideas for small and medium sized businesses (SMBs) who want to improve their visibility and success in 2017. Earlier in January, we also talked about the importance of trade shows to businesses, non-profits and educational institutions of all sizes, and how these events can really help SMBs cultivate and connect with audiences.

Last fall Eater, a prominent online magazine that covers everything culinary from fancy food brands and the charm of local diners to flatware, hotel bar matchbooks and promotional accessories, made an interesting declaration.

At the beginning of 2015, the Advertising Specialty Institute circulated their annual “Impressions Study”, a market research report that provides an in-depth look at promotional products and the people that use them every day.

The report’s aim was to provide to suppliers and distributors of specialty advertising products better insight about what works. The study profiled everything from wearable items to writing instruments, and provided detail on many promotional product categories and how they contribute to overall marketing strategies.

Just over a month ago one business reporter on the east coast asked some small and medium-sized business (SMB) owners about what kind of promotional products they like best and the entrepreneurs weighed in.