footwear

The world of fine art is colliding with skater fashion in the newest collaboration of promotional products for the Van Gogh Museum in Amsterdam. The collection launched August 3rd and includes shoes, some apparel and a few accessories. The products feature some of Van Gogh’s most famous works: “Skull,” “Almond Blossom,” “Sunflowers,” “Old Vineyard with Peasant Woman,” “Self-Portrait as a Painter” and letters he wrote to his brother.

When it comes to promotional apparel, shirts tend to be the most popular. When someone is wearing a branded shirt, the logo is right there in front of everyone to see. But there’s a new trend in town: statement socks. Really, things that go on your feet! It’s a subtle style of branding. You don’t necessarily know if a brand has penetrated your consciousness if you see someone wearing logoed socks, but the company name may pop into your head later that day unannounced.