Rebranding

Choosing to completely redesign your logo is a big step. Customers have likely grown accustomed to your current look and, as it has been proven time and again, most people don’t like change. You risk losing customers, sparking some outrage and, even worse, losing a large portion of revenue from people who either hate the new look or just don’t recognize it anymore and can’t find your company.

Last year, as businesses large and small evolved marketing strategies, launched new products and tried on new colors and typefaces, it seemed like an explosion of graphics occurred across the marketing galaxy.

Over the last year, Idea Custom Solutions has talked quite a bit about rebranding. To us rebranding is, at least for most companies, an exercise that involves more than just a new logo on a website and social media, or putting up new signage.

Rebranding has more to do with reaffirming or restating what your mission is as a business, non-profit or educational institution. At a minimum, changing up your brand — including your logo, your fonts, your color schemes and even the look and feel of your marketing collateral — creates conversation.