SMBs

It’s hard to believe that Thanksgiving is just next month. In many parts of the country, it's still warm and the leaves are a rich bright green. But give it a few weeks and businesses in every sector of the economy will be shifting their marketing efforts and promotions toward the winter holidays including Christmas, Hanukkah and New Year’s Eve.

Autumn is here and, in most parts of North America, the leaves are just about ready to turn to shades of orange, red and brown. As the joke goes, pumpkin-spiced everything returns to stores near you.

An old classic is back. Fountain pens as we know them are writing instruments that date back to the 1800s (and possibly even earlier in history). They are known for both utility and class. Now fountain pens are once again becoming popular in the business world.
 

At Idea Custom Solutions, we love talking about branding, as well as the different ways that small- and medium-sized businesses (SMBs) can stand out in very competitive markets.

No matter what sector companies are in, the logos and identities of their businesses matter. This goes for everyone, not just the megabrands. Logos are often the first images that pop up into customers’ minds — and what keeps companies top-of-mind.

At the end of March, General Motors announced what you could call a new social media and marketing strategy. GM’s radical new approach: listening to people.