tips

Lasting Impressions: Tips on How to Create Memorable Employee Uniforms

Kelly Glass

A customer’s opinion of a business is most often based on an interaction that occurs between the individual and the company’s employees. This effectively means that your clients are hiring workers to be ambassadors for their brands and, according to Business.com, “a new customer will develop an impression about your employee (and your business) in their first seven seconds with your employee.”

SMBs and Email: Necessary Evil or Marketing Opportunity?

Kelly Glass

One thing that many people dread is the act of catching up on emails. It could be that you run a business in which every little thing is communicated through or documented by email. Or maybe you are one of those people that doesn’t hesitate to sign up for everything — discount offers, breaking news, alerts galore — that could reach you via email.

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