Trade Shows

ASI Orlando: Planning for Trade Show Success

Kelly Glass

As if Florida in January wasn’t already a great idea, the Advertising Specialty Institute (ASI), is holding its next trade show in Orlando on January 4th to 6th, with exhibits on January 5th and 6th. For certain, we will be there.

Fanny Packs: The Ultimate Promotional Giveaway?

Kelly Glass

The fanny pack has long been thought of as, at best, the quintessential accessory for the fashion-challenged. According to the New York Times, by the mid-1990s, the fanny pack became little more than “a punch line — something so excruciatingly dorky that even Weird Al Yankovic made fun of them.”

21st Century: New Audiences, New Opportunities

Kelly Glass

When you think of “Star Wars”, you might not jump up out of your chair and get excited. The George Lucas-directed movie that debuted in 1976 has, as we all know, grown into much more than just a space-age action adventure film. “Star Wars” to some has become a subculture and, to others, almost an obsession. Moreover, “Star Wars” is big business.

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