wearables

Thinking of getting your customers’ logos embroidered? It’s a great choice! They will build on centuries of historical positivity at seeing an embroidered piece of art. Plus, the design style is booming right now and on-trend all over the runways. But where did embroidery begin and how has it gotten to the ubiquitous level it’s at today?

In January, Laura Gomez — a content specialist with Ricoma Embroidery Machines — called out a few embroidery trends she saw in 2017 that she expects to last throughout this year: embroidery on denim, embroidered baseball caps and Instagram-ready embroidered sun hats for women.

If you target or want to target health and wellness companies, the product possibilities are virtually endless when you consider all the events, races and teams they can get involved in to market their businesses. Whether it’s sponsoring a 5K race, an intramural sports organization or the local little league team, businesses such as gyms, vitamin shops, athletic shoe stores and more can make their marks with their logos on must-have fitness items.

By this point in 2017, the use of social media is second nature to almost everyone. Posting on Facebook, LinkedIn, Twitter, Instagram, Pinterest and a slew of other media channels is as comfortable as sending emails. According to Statista, 81 percent of Americans have at least one social media profile.

Putting a brand or logo to work not only helps a company to look good; it also keeps its name ever-present in the minds of customers. Certainly wearables — including hats, outwear and jackets — are a huge part of the promotional products landscape. But there are always new items coming to market and ideas that distributors can present to their customers to make them stand out.

We're in the thick of the fall season and you're probably seeing "fall specials" on everything from cars to clothing to candy, but you really should be thinking about winter holidays and buying presents.

From our unique perspective as a service provider to the promotional products and other industries, we have ideas that go beyond applying company logos to candy canes or gingerbread men.

Fall is certainly filled with themes on which businesses can capitalize. For example, there is back-to-school, turning leaves and pumpkin-spiced everything. There is also the second-most lucrative holiday for most retailers, Halloween. Other important events include Thanksgiving and Veterans' Day, as well as marketing-driven occasions such as Sweetest Day.

Color is more important to brands than you probably think. It's one of the things that makes logos stand out and also helps shape perceptions about products and services in almost every business sector. How color plays its part is almost as fascinating as seeing how it is used in marketing.