Marketing Collateral

Often when we think about "marketing", we tend to think about reaching consumers. Sometimes the narrative is focused on getting through to American families, affluent professionals or even millennial consumers. But marketing isn't just for targeting consumers.

You hear it now and again: print is not dead! Every day, Americans still pick up magazines and newspapers to read. Plus, the rise of digital media has not stopped the steady flow of printed circulars, promotional postcards and coupons to our physical mailboxes at home and at work.

But does marketing collateral still work for the average business?

Just three months ago a lot of us who live in the northern part of the U.S., along with those in Canada, were left scratching our heads. “Why in the world is it so warm?” January and February, as we all know typically brings sub-zero chills. When winter is pleasant, we have opportunity to ski, snowboard or go sledding.

​One of the more common topics in the ongoing discussion about business is productivity. Simply put, productivity is an essential ingredient in any endeavor. It is defined as “a measure of the efficiency of a person, machine, factory, or system in converting inputs into useful outputs.”
 

Being prepared in business is one of the most important contributors to success. And, whether you “begin with the end in mind” as Steven Covey wrote in “7 Habits of Highly Effective People” or you look to the routines of some of today’s top women in business, planning ahead is critical to closing deals.