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If you target or want to target health and wellness companies, the product possibilities are virtually endless when you consider all the events, races and teams they can get involved in to market their businesses. Whether it’s sponsoring a 5K race, an intramural sports organization or the local little league team, businesses such as gyms, vitamin shops, athletic shoe stores and more can make their marks with their logos on must-have fitness items.

By this point in 2017, the use of social media is second nature to almost everyone. Posting on Facebook, LinkedIn, Twitter, Instagram, Pinterest and a slew of other media channels is as comfortable as sending emails. According to Statista, 81 percent of Americans have at least one social media profile.

Putting a brand or logo to work not only helps a company to look good; it also keeps its name ever-present in the minds of customers. Certainly wearables — including hats, outwear and jackets — are a huge part of the promotional products landscape. But there are always new items coming to market and ideas that distributors can present to their customers to make them stand out.

The freebie tote bag is becoming as much of an accessory in American life as perhaps the belt and maybe even shoe laces. This summer, we wrote about its appeal with consumers increasingly concerned about the environment.

Recently we're noticed that sometimes the best ways to market using promotional products is with a packaged set of something useful. Two ideas are gaining attention right now with both SMBs and major companies.

Tool Sets and Safety Kits

For years people have talked about the sweeping changes of the digital age. Information technology is seen as a force that would transform everything . . . and it has! Thanks to advances in software, the microchip, social media and cloud technology, we can be "plugged in" and communicate with anyone, anywhere in the world within seconds.

Fall is certainly filled with themes on which businesses can capitalize. For example, there is back-to-school, turning leaves and pumpkin-spiced everything. There is also the second-most lucrative holiday for most retailers, Halloween. Other important events include Thanksgiving and Veterans' Day, as well as marketing-driven occasions such as Sweetest Day.

Reminder advertising — that's what people outside the industry used to call promotional products.

They are an excellent way to put businesses' names and contact information in front of future customers, helping to make contact at the right time. They are also effective for small- and medium-sized businesses (SMBs) to brand at public events, such as trade shows, 5K races and fun runs, music fests and even in swag bags.