Marketing

If you read our weekly blogs or follow Idea Custom Solutions on social media, you know we like to talk about the topic of rebranding. With all of the logo changes that occurred over the past few years, we have much to discuss!

Reminder advertising — that's what people outside the industry used to call promotional products.

They are an excellent way to put businesses' names and contact information in front of future customers, helping to make contact at the right time. They are also effective for small- and medium-sized businesses (SMBs) to brand at public events, such as trade shows, 5K races and fun runs, music fests and even in swag bags.

It's arguably one of the most useful kinds of promotional products out there. The drinkware category continues to be a tried-and-true choice for promoting small and medium-sized businesses (SMBs) in every sector.

It's been said that "imitation is the greatest form of flattery". That concept has inspired some of the best works in popular music, comedy and fine arts for ages. But when it comes to crafting corporate identities and brands, copying other designs is not a good idea. Small and medium-sized businesses (SMBs) should always strive to be unique.

One great way to tap into the enthusiasm for the upcoming fall and winter is to highlight football promotions. As we have mentioned before, football is currently America's favorite sport -- both the professional and college varieties. The sport provides many opportunities for distributors of promotional products.

Last week on the Idea Custom Solutions blog we pointed out three must-haves for any business that participates in trade shows. Granted, we mentioned the obvious: trade show attendees love to get promotional products.

Color is more important to brands than you probably think. It's one of the things that makes logos stand out and also helps shape perceptions about products and services in almost every business sector. How color plays its part is almost as fascinating as seeing how it is used in marketing.

Long before cellular mobile phones became "smart", letting you surf the internet, watch movies, or record every moment of yourself climbing Mount Everest or Machu Picchu, it was a big deal when the cell phone became something you could slip in your pocket.

When you think of the National Air and Space Administration, known more famously as NASA, you probably think of names like Neil Armstrong and Buzz Aldrin, the first humans to walk on the moon back in 1969. Perhaps NASA's even bigger footprint conjures up thoughts of America's Space Race depicted by Hollywood in “The Right Stuff” and “Hidden Figures”.

It seems today like gourmet coffee is just another part of life. It's something that is consumed as readily by Americans almost as much as air, water and food. Today, coffee comes in just about any flavor, roast, or serving style imaginable and plenty of busy coffee lovers even pay a little extra (and wait up to five minutes!) for single cup of coffee.