Marketing

Watching the snow fall nationwide with predictions of more to come can put some people in hibernation mode. Although winter in many parts of the U.S. has been fairly mild so far, with the transition to the New Year, some people sit and wait for snow to melt, pausing until things start happening again.

Thoughts of being snowed in, kids getting days off from school and working from home might sound cozy and heartwarming. But what does it mean for the business owner? It all depends on you.

Earlier this month, we mentioned social media as a part of the mix for brand-building ideas in 2015. By now, just about everyone you know has a Facebook page or Twitter account. And it’s pretty standard to find out about a breaking news story via social media. Chances are that, if you’re a busy person, you default to your phone first and might be reading news on mobile.

Moreover, think about the last time you got a recommendation on a good restaurant or wanted to check the game score for your favorite college football team. Did you end up on their Facebook page?