Marketing

"A great work uniform not only makes your employees feel and look good, but it also increases positive brand recognition and company image, and helps promote safety in the workplace," writes PPB Magazine, a publication of the Promotional Products Association International.

That's certainly true. But also remember that a prominent logo on shirts, outwear or other apparel gets the name and brand of companies or institutions out there for all to see.

No matter whether you're an iPhone user or have an Android, there's one tool that you and everyone you know will use for the rest or your life. It's not the latest tablet, smart watch or anything that needs electricity of any kind.

All businesses have them: those customers who are just a little more demanding, require a little more attention and can be a little more difficult to deal with than the rest.

For promotional products distributors, it might seem that every customer is absolutely vital and must be cherished. It’s commonly thought that tough customers are a reality you have to deal with, no matter the sector in which you operate. Yet, lots of times "the squeaky wheel" might be the customer we need for revenue and to keep us on our toes.

It’s hard to believe that Thanksgiving is just next month. In many parts of the country, it's still warm and the leaves are a rich bright green. But give it a few weeks and businesses in every sector of the economy will be shifting their marketing efforts and promotions toward the winter holidays including Christmas, Hanukkah and New Year’s Eve.

Autumn is here and, in most parts of North America, the leaves are just about ready to turn to shades of orange, red and brown. As the joke goes, pumpkin-spiced everything returns to stores near you.

An old classic is back. Fountain pens as we know them are writing instruments that date back to the 1800s (and possibly even earlier in history). They are known for both utility and class. Now fountain pens are once again becoming popular in the business world.
 

At trade shows and conferences, most booths and exhibit space typically have some sort of specialty advertising or promotional products emblazoned with exhibitors’ names and logos.

We’ve talked previously about the power of the t-shirt. Perhaps this classic garment has an unfair advantage. After all, the t-shirt is not only an icon in American folk and pop culture, but also pops up now and again as a part of high-fashion, depending on what's hot in one season or another.

Last year, as businesses large and small evolved marketing strategies, launched new products and tried on new colors and typefaces, it seemed like an explosion of graphics occurred across the marketing galaxy.

In 2016, small and medium sized businesses (SMBs) and the customers that they serve tend to connect digitally. For example, social media is used by SMBs as an essential means to keep in touch and promote interaction (as well as sales transactions).