At trade shows and conferences, most booths and exhibit space typically have some sort of specialty advertising or promotional products emblazoned with exhibitors’ names and logos.
September 8, 2016
Rugged Outdoor Promotional Products on the Rise
Submitted by Kelly Glass
In last week's Idea Custom Solutions blog, we talked about the fact that wearables — altogether the promotional products industry's best selling category — is one that need not be tied to specific seasons.
September 2, 2016
Wearables: A Win for All Seasons
Submitted by Kelly Glass
We’ve talked previously about the power of the t-shirt. Perhaps this classic garment has an unfair advantage. After all, the t-shirt is not only an icon in American folk and pop culture, but also pops up now and again as a part of high-fashion, depending on what's hot in one season or another.
August 24, 2016
Which Promotional Products Work Best?
Submitted by Kelly Glass
Small businesses might ask their marketing partners about "what's hot." Anytime trade shows are on the calendar, it’s a good time for them to consider the latest promotional products to be released. But it’s also helpful for them to understand the products that make up the biggest slice of the market and why.
August 17, 2016
Is Everyone Rebranding?
Submitted by Kelly Glass
Last year, as businesses large and small evolved marketing strategies, launched new products and tried on new colors and typefaces, it seemed like an explosion of graphics occurred across the marketing galaxy.
August 9, 2016
The Power of the Marketing Brochure Persists
Submitted by Kelly Glass
In 2016, small and medium sized businesses (SMBs) and the customers that they serve tend to connect digitally. For example, social media is used by SMBs as an essential means to keep in touch and promote interaction (as well as sales transactions).
July 28, 2016
SMBs Brand Their Businesses by Being Their Best
Submitted by Kelly Glass
Branding today is different than it was in the last century. One simple reason is that there are more ways to reach people, thanks to changes in technology, media and the way we consume content.
July 21, 2016
Logo Design: Get What You Pay For
Submitted by Kelly Glass
At Idea Custom Solutions, we love talking about branding, as well as the different ways that small- and medium-sized businesses (SMBs) can stand out in very competitive markets.
No matter what sector companies are in, the logos and identities of their businesses matter. This goes for everyone, not just the megabrands. Logos are often the first images that pop up into customers’ minds — and what keeps companies top-of-mind.
July 14, 2016
Promotional T-Shirts: Give Them What They Want
Submitted by Kelly Glass
Sometimes just knowing what your customers want can seem like the biggest challenge of all. In the promotional products industry, we know that t-shirts are extremely popular with both consumers and small and medium-sized businesses (SMBs). Yet when businesses place orders, what they buy is focused on what will best promote their businesses. Meanwhile, consumers consider personal preferences, such as fashion, fit and their own personalities, when making t-shirt purchases.
July 8, 2016
More Sizzling Business Sectors for 2016
Submitted by Kelly Glass
In business, where too many of us are juggling multiple tasks at the same time, it’s important to stop frequently and look around. Entrepreneurs and those who sell products and services to small and medium sized businesses (SMBs) are among the most in tune with the idea of taking a pause because they are always looking for the next opportunity to build their success.