In the period of booming growth after World War II, the consumer sector and mass media exploded. And long before rank-and-file employees and executives were being rewarded for great results and hard work with stock options, profit sharing plans, or even company trips, "the company watch" became a symbol of achievement and service for American professionals.
December 6, 2016
Awards and Recognition Are a Great Branding Idea
Submitted by Kelly Glass
November 30, 2016
Drink Up to Great Promotions
Submitted by Kelly Glass
Last fall Eater, a prominent online magazine that covers everything culinary from fancy food brands and the charm of local diners to flatware, hotel bar matchbooks and promotional accessories, made an interesting declaration.
November 16, 2016
Employees Wear Brands Well
Submitted by Kelly Glass
"A great work uniform not only makes your employees feel and look good, but it also increases positive brand recognition and company image, and helps promote safety in the workplace," writes PPB Magazine, a publication of the Promotional Products Association International.
That's certainly true. But also remember that a prominent logo on shirts, outwear or other apparel gets the name and brand of companies or institutions out there for all to see.
November 10, 2016
Sports: A Great Way for SMBs to Boost Brand
Submitted by Kelly Glass
Just over a week ago sports history was made. After 108 years without a championship, the Chicago Cubs won the World Series, in a contentious and exciting seven-game battle with the Cleveland Indians. We knew before the first pitch was thrown was that sports excite people.
November 3, 2016
Small Businesses Must Be Bold Brands Too
Submitted by Kelly Glass
Often when we hear about the concept of “the brand” in the business press the focus tends to be on huge companies. In the late 20th century, it was firms that dominated their markets with high-quality, specialized yet mass-produced products that just about everyone used from brands such as Kodak and M&M Mars.
October 26, 2016
Pens Still Prominent Even in a Digital World
Submitted by Kelly Glass
No matter whether you're an iPhone user or have an Android, there's one tool that you and everyone you know will use for the rest or your life. It's not the latest tablet, smart watch or anything that needs electricity of any kind.
October 19, 2016
Conquering Customer Complaints with Communication
Submitted by Kelly Glass
All businesses have them: those customers who are just a little more demanding, require a little more attention and can be a little more difficult to deal with than the rest.
For promotional products distributors, it might seem that every customer is absolutely vital and must be cherished. It’s commonly thought that tough customers are a reality you have to deal with, no matter the sector in which you operate. Yet, lots of times "the squeaky wheel" might be the customer we need for revenue and to keep us on our toes.
October 7, 2016
Holidays Are (Almost) Here—Help SMBs Plan
Submitted by Kelly Glass
It’s hard to believe that Thanksgiving is just next month. In many parts of the country, it's still warm and the leaves are a rich bright green. But give it a few weeks and businesses in every sector of the economy will be shifting their marketing efforts and promotions toward the winter holidays including Christmas, Hanukkah and New Year’s Eve.
September 29, 2016
Does Fall Really Mean "Pumpkin Spice Everything"?
Submitted by Kelly Glass
Autumn is here and, in most parts of North America, the leaves are just about ready to turn to shades of orange, red and brown. As the joke goes, pumpkin-spiced everything returns to stores near you.
September 22, 2016
Fountain Pens Make an Elegant Comeback
Submitted by Kelly Glass
An old classic is back. Fountain pens as we know them are writing instruments that date back to the 1800s (and possibly even earlier in history). They are known for both utility and class. Now fountain pens are once again becoming popular in the business world.