The holiday hustle has begun! As you begin to write your own wish lists, there are a plenty of companies’ with promotional products that are topping the lists (and trees!) of others that you should know about. Get into the spirit and check out merchandise to inspire your clients on their next round of holiday promotional product purchases.
December 5, 2017
4 Rules to Designing a Great Logo
Submitted by Kelly Glass
In pop culture, we are surrounded by logos that are so incredible, they have become recognizable across multiple generations, such as the golden arches, a silhouette of an apple or the black swoosh. Even these descriptors alone automatically trigger in most minds the brands they represent.
November 28, 2017
Lasting Impressions: Tips on How to Create Memorable Employee Uniforms
Submitted by Kelly Glass
A customer’s opinion of a business is most often based on an interaction that occurs between the individual and the company’s employees. This effectively means that your clients are hiring workers to be ambassadors for their brands and, according to Business.com, “a new customer will develop an impression about your employee (and your business) in their first seven seconds with your employee.”
November 14, 2017
7 Promotional Products for Health and Wellness Companies
Submitted by Kelly Glass
If you target or want to target health and wellness companies, the product possibilities are virtually endless when you consider all the events, races and teams they can get involved in to market their businesses. Whether it’s sponsoring a 5K race, an intramural sports organization or the local little league team, businesses such as gyms, vitamin shops, athletic shoe stores and more can make their marks with their logos on must-have fitness items.
November 7, 2017
Traditional and Social: A Perfect Marketing Combo
Submitted by Kelly Glass
By this point in 2017, the use of social media is second nature to almost everyone. Posting on Facebook, LinkedIn, Twitter, Instagram, Pinterest and a slew of other media channels is as comfortable as sending emails. According to Statista, 81 percent of Americans have at least one social media profile.
October 31, 2017
How Important are Fonts in Logos?
Submitted by Kelly Glass
You may have asked this question when considering your own company’s branding. Certainly, several major corporations have invested a great deal of time and energy in selecting typefaces.
October 24, 2017
Promo Products to Bundle Up In
Submitted by Kelly Glass
Putting a brand or logo to work not only helps a company to look good; it also keeps its name ever-present in the minds of customers. Certainly wearables — including hats, outwear and jackets — are a huge part of the promotional products landscape. But there are always new items coming to market and ideas that distributors can present to their customers to make them stand out.
October 17, 2017
Marketing Isn't Just for Consumer Goods
Submitted by Kelly Glass
Often when we think about "marketing", we tend to think about reaching consumers. Sometimes the narrative is focused on getting through to American families, affluent professionals or even millennial consumers. But marketing isn't just for targeting consumers.
October 11, 2017
Holiday Hunt: Great Gifts That Stand Out
Submitted by Kelly Glass
We're in the thick of the fall season and you're probably seeing "fall specials" on everything from cars to clothing to candy, but you really should be thinking about winter holidays and buying presents.
From our unique perspective as a service provider to the promotional products and other industries, we have ideas that go beyond applying company logos to candy canes or gingerbread men.
September 26, 2017
Bags and Carry Accessories: Perfect for Brands on the Go!
Submitted by Kelly Glass
The freebie tote bag is becoming as much of an accessory in American life as perhaps the belt and maybe even shoe laces. This summer, we wrote about its appeal with consumers increasingly concerned about the environment.
