Recently we're noticed that sometimes the best ways to market using promotional products is with a packaged set of something useful. Two ideas are gaining attention right now with both SMBs and major companies.
Tool Sets and Safety Kits
September 12, 2017
Some Classics Never Go Away
Submitted by Kelly Glass
For years people have talked about the sweeping changes of the digital age. Information technology is seen as a force that would transform everything . . . and it has! Thanks to advances in software, the microchip, social media and cloud technology, we can be "plugged in" and communicate with anyone, anywhere in the world within seconds.
September 5, 2017
Enthusiasm for a Cool Marketing Season
Submitted by Kelly Glass
Fall is certainly filled with themes on which businesses can capitalize. For example, there is back-to-school, turning leaves and pumpkin-spiced everything. There is also the second-most lucrative holiday for most retailers, Halloween. Other important events include Thanksgiving and Veterans' Day, as well as marketing-driven occasions such as Sweetest Day.
August 29, 2017
Is a Simple Brand a Better Brand?
Submitted by Kelly Glass
If you read our weekly blogs or follow Idea Custom Solutions on social media, you know we like to talk about the topic of rebranding. With all of the logo changes that occurred over the past few years, we have much to discuss!
August 22, 2017
Promotional Products Activate People
Submitted by Kelly Glass
Reminder advertising — that's what people outside the industry used to call promotional products.
They are an excellent way to put businesses' names and contact information in front of future customers, helping to make contact at the right time. They are also effective for small- and medium-sized businesses (SMBs) to brand at public events, such as trade shows, 5K races and fun runs, music fests and even in swag bags.
August 16, 2017
Marketing Collateral Still an Important Part of Marketing
Submitted by Kelly Glass
You hear it now and again: print is not dead! Every day, Americans still pick up magazines and newspapers to read. Plus, the rise of digital media has not stopped the steady flow of printed circulars, promotional postcards and coupons to our physical mailboxes at home and at work.
But does marketing collateral still work for the average business?
August 8, 2017
Drinkware: For the Home, Office or School
Submitted by Kelly Glass
It's arguably one of the most useful kinds of promotional products out there. The drinkware category continues to be a tried-and-true choice for promoting small and medium-sized businesses (SMBs) in every sector.
August 2, 2017
Keep Your Logo Legit
Submitted by Kelly Glass
It's been said that "imitation is the greatest form of flattery". That concept has inspired some of the best works in popular music, comedy and fine arts for ages. But when it comes to crafting corporate identities and brands, copying other designs is not a good idea. Small and medium-sized businesses (SMBs) should always strive to be unique.
July 25, 2017
It's Never too Early to Plan for Fall and Winter
Submitted by Kelly Glass
One great way to tap into the enthusiasm for the upcoming fall and winter is to highlight football promotions. As we have mentioned before, football is currently America's favorite sport -- both the professional and college varieties. The sport provides many opportunities for distributors of promotional products.
July 18, 2017
More Essential Summer Promo Products
Submitted by Kelly Glass
Last week on the Idea Custom Solutions blog we pointed out three must-haves for any business that participates in trade shows. Granted, we mentioned the obvious: trade show attendees love to get promotional products.
