July 11, 2017

3 Trade Show Must-Haves for 2017
Submitted by Kelly Glass

Trade shows are an important cornerstone of both the American and world economy. They're one place where B2B companies can build relationships and sell to each other. For other firms that sell goods and services to consumers, trade shows foster an environment where they can build their brands and reputations.

Of course, a perk for guests and attendees at trade shows is the free stuff. Promotional products weren't necessarily invented with trade shows in mind, but certainly fit the environment perfectly.

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July 3, 2017

What Color is Your Brand, Your Promotions?
Submitted by Kelly Glass

Color is more important to brands than you probably think. It's one of the things that makes logos stand out and also helps shape perceptions about products and services in almost every business sector. How color plays its part is almost as fascinating as seeing how it is used in marketing.

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June 27, 2017

Portable Promo Products: Small But Effective!
Submitted by Kelly Glass

Long before cellular mobile phones became "smart", letting you surf the internet, watch movies, or record every moment of yourself climbing Mount Everest or Machu Picchu, it was a big deal when the cell phone became something you could slip in your pocket.

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June 20, 2017

Does Your Brand Have a Style Guide?
Submitted by Kelly Glass

When you think of the National Air and Space Administration, known more famously as NASA, you probably think of names like Neil Armstrong and Buzz Aldrin, the first humans to walk on the moon back in 1969. Perhaps NASA's even bigger footprint conjures up thoughts of America's Space Race depicted by Hollywood in “The Right Stuff” and “Hidden Figures”.

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June 13, 2017

Coffee Shows How Small Brands Can Become Big
Submitted by Kelly Glass

It seems today like gourmet coffee is just another part of life. It's something that is consumed as readily by Americans almost as much as air, water and food. Today, coffee comes in just about any flavor, roast, or serving style imaginable and plenty of busy coffee lovers even pay a little extra (and wait up to five minutes!) for single cup of coffee.

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June 6, 2017

Green and Eco-friendly Promotional Products
Submitted by Kelly Glass

Despite their long history and broad usage, disposable plastic shopping bags are on their way out. A number of cities nationwide have banned disposable plastic bags completely. Meanwhile, other cities like Chicago have created a tax to suppress their use by consumers.

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May 30, 2017

Sunny Weather: The Race Is On!
Submitted by Kelly Glass

Promotional products are more than just after-the-sale reminder advertising. Likewise, they are more than another version of business cards with names and phone numbers imprinted on pens or magnets.

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May 24, 2017

Promotional Products: More than Just Reminders
Submitted by Kelly Glass

Often when consumers and business people think about promotional products, free giveaways are what come to mind.

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May 16, 2017

Relationship Building: Still Important in the Digital Age
Submitted by Kelly Glass

We all know that, in the digital age, communication has become much easier and more immediate. In just a few minutes, you can fire off an email to check in with a customer. Sometimes, if you have a personal relationship with folks who do business with you, just a text will suffice.

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May 10, 2017

Brand to the Customer's Experience
Submitted by Kelly Glass

Many experts today say that brands aren’t just logos or catchy monikers that become household names and that brand identity is all about the right messaging. But in an increasingly competitive — and digital — world, there is one thing smart businesses can count on to build their brands’ longevity: the customer experience.

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