Did you know that millennials constitute the largest living generation? Bet you never thought of them that that way — as a bigger cohort than even the Baby Boom generation. Perhaps now, no matter what line of business you are in, you should think of them as that: more influential as a subset of society than other groups and especially as consumers.
If you keep a close eye on marketing, you know that rebranding has been a prominent strategy over the last two years. From all the evidence we've seen, rebranding is not just a recent trend. Likewise, with so many different types of businesses retooling their marketing strategies, it's pretty clear also that this approach is not going away.
Have you heard of the "engagement economy"? It’s the idea that engaging a customer, rather than just selling products, has become more critical for large brands as was well as small and medium-sized businesses (SMBs).
Last fall a columnist for Parade, the popular magazine insert that graces weekly newspapers nationwide, said something we thought was funny. The author said embroidery “isn't just for grannies anymore".
April showers bring May flowers, the old saying goes. If you live and work in the northern half of the Unites States, you're probably just now breaking out your light spring jacket and warming up to the idea of some consistent good weather.
Spring weather is slowly arriving on the scene, with sunny, warmer days becoming more frequent and trees growing back their leaves. And we have to admit we’re not just excited about flowers blooming; we're looking forward to baseball season.
It's probably true that entrepreneurs think differently, which is why they can invent things or discover new approaches. But how do they think?
“March Madness” might be a timely basketball term right now, but rolling from the first quarter of the year into spring and summer can be its own source of madness for many businesses. Often problems arise when customers think that they're not getting responses. No matter what kind of businesses you serve, being proactive is the best way to keep them satisfied and loyal in the long-term.
When you think about the most iconic logos out there, typically those of Coke, Target, Nike and UPS will come to mind, as do the golden arches of McDonald’s and the mermaid of Starbucks. One reason is that vast amounts of money are spent to make these logos ubiquitous. Large corporations have the financial power to place billboards, buy television spots and buy Internet ads, while also featuring signage bearing the brands at the retail locations where they are sold.
Often on our blog and in the monthly newsletters that Idea Custom Solutions publishes, we have talked about the power of promotional products and why so many small and medium sized businesses (SMBs), as well as non-businesses use them.