We've talked a lot about trade shows here on the Idea Custom Solutions' blog over the past two years. One remarkable thing about the trade show industry is that now there is a wider variety of venues and occasions in which small and medium sized businesses (SMBs) can participate.
February 21, 2017
Trade Shows Offer Opportunities to Reach Different People
Submitted by Kelly Glass
February 14, 2017
Colors Set the Tone for Brands
Submitted by Kelly Glass
What do the colors of a brand, logo and business say? What kind of messaging do brand colors convey to current customers, future customers and would-be customers? And what do they say about what a company stands for?
February 7, 2017
Gift Bags Grab New Business
Submitted by Kelly Glass
It's that time of year again when the nominations are announced for the next Academy Awards. Along with all the great films of 2016, one topic that gets almost as much buzz as the celebrities and their fashions is the party atmosphere at The Oscars. Another perk at celebrated events like this and the Golden Globe Awards is what is given away to attendees — the gift bags.
January 31, 2017
Drinkware: Another Great Promotional Product for 2017
Submitted by Kelly Glass
Last week on this blog we shared some cost-effective branding ideas for small and medium sized businesses (SMBs) who want to improve their visibility and success in 2017. Earlier in January, we also talked about the importance of trade shows to businesses, non-profits and educational institutions of all sizes, and how these events can really help SMBs cultivate and connect with audiences.
January 24, 2017
2 Top Promotional Products to Start 2017
Submitted by Kelly Glass
Now that the New Year is in full swing, businesses of all kinds are planning and preparing for growth. Since many companies are already thinking about a new year of marketing programs, the timing is right to talk to them about cost-effective, proven branding tactics.
January 16, 2017
Helping SMBs Reboot their Trade Show Strategies
Submitted by Kelly Glass
As 2017 rolls out, both big companies and small and medium size businesses (SMBs) are looking for ways to increase their visibility, strengthen their reputations and engage customers. Trade shows are one tactic that businesses in almost every sector rely on.
January 12, 2017
Tips for Selling to SMBs
Submitted by Kelly Glass
When it comes to working with small and medium size businesses (SMBs), promotional products distributors can of course start by showing owners cool new products. Although this might seem like the most direct approach, there is a better way to work with customers, which will make your efforts more meaningful over the-long term.
Go Beyond Selling to Build Relationships
January 3, 2017
New Year’s Resolutions for SMBs and Companies that Serve Them
Submitted by Kelly Glass
It's pretty typical that, when the end of the year rolls around, small and medium size business (SMB) owners think in terms of what is in store for next year. Setting goals and aspiring to new opportunities is part of the entrepreneurial mindset.
December 19, 2016
Stitched Styles for Wearables and More
Submitted by Kelly Glass
We've spent a lot of time on this blog talking about the importance of distinct, eye-catching logos. Whether they appear on two-dimensional surfaces or more tangible and touchable items, they should indeed catch eyes and hold them. There are so many places now for small or medium-sized businesses (SMBs) to showcase their brands. These include your customers’ websites, brochures and other printed materials, social media channels like Facebook, Instagram and Twitter, and promotional products.
December 15, 2016
Winter Apparel: A Cornerstone Promotional Product
Submitted by Kelly Glass
It's getting cold and, in many parts of North America, it feels and looks like winter. You've probably seen your friends and neighbors break out their fall fleece or winter coats, if not their hats and gloves. Winter, just like any other season, presents a great opportunity for businesses to brand and outerwear is the ideal promotional product that distributors can discuss with them.